Did you know that Aptos is home to one of the very best running shops in the entire US of A? For the third time in four years, Fleet Feet Sports is honored as one of the 50 Best in USA by Running Insight and Competitor Magazine.
Fleet Feet Sports Aptos took its place among the country’s elite retailers following an extensive nomination and review process throughout 2016. The judging culminated in the store’s recognition at a gala awards ceremony in Orlando on Dec. 1, 2016, as part of The Running Event, an annual conference and trade expo for specialty running retailers.
Fleet Feet Sports in Aptos was selected after a rigorous vetting process that rated the store on its service, product knowledge, merchandising and community service. The shop will be featured in a special issue of Competitor magazine distributed nationally. The store will also receive a commemorative plaque to mark the award. Each of the 50 Best winners will also share the award with consumers via a special window sign supplied by Competitor that indicates the store as a 50 Best 2016 winner.
The process of compiling a list of the top 50 running shops in the country began early in 2016 when Formula 4 Media, with the help of Competitor Magazine, began to collect and evaluate nominations from runners, soliciting feedback from consumers on their favorite running stores. More 16,000 individual customer nominations were received. A panel of industry experts from Franklin Resource Group mystery shop nominated stores to evaluate on 20 different aspects of retailing, including product knowledge, environment, vendor relations and community involvement.
Congratulations to Russ and Tina Coillot of Fleet Feet Sports! They have been tremendous supporters of our Aptos community and it’s wonderful to see their shop receive the recognition it so richly deserves.