Local Aptos real estate broker Sebastian “Seb” Frey has written a new book: Get It Sold!, which is his unique perspective on the fine art of home sales. While there are hundreds of books written on this very topic, relatively few are written which focus on just the northern California region. And this may be the only book written by a Santa Cruz-based real estate broker which focuses squarely on the needs of Santa Cruz county area home owners.
The book is designed to be an easy read – at just 110 pages, it can be absorbed in just an hour or two. It maintains a conversational style throughout, to help keep the reader engaged and turning pages. The goal for the book is simple: to show home owners what they can do to sell their home quickly, but for the absolute highest price the market will bear. And of course, with the least amount of hassle, risk, and uncertainty.
According to Seb, “In a hot real estate market such as we’re currently experiencing in Aptos, there’s a misperception that all you need to do to sell your home for a crazy high price is just jack the asking price up a notch or two above what the neighbor’s house sold for, put a for sale sign in the front yard, throw it on the MLS, and wait for the bidding war to ensue. But it doesn’t work like that!”
Get It Sold! takes readers through the whole process of getting homes sold at peak pricing. It starts by discussing the decision to sell, then moves on to getting the home prepared for sale, staging for maximum appeal, creating and executing a full-blown, attention-getting marketing campaign, and covers savvy negotiation techniques to wring out the maximum sale price of the property.
The book is available on Amazon.com for $12.95, but it is being made available to Aptos-area home owners for free – and Seb even covers shipping and handling! To order your copy Get It Sold! with free shipping, click this link. Happy reading!
Get It Sold! Launch Party Video
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