Bella Vista Italian Kitchen and Bar

Bella Vista Italian Kitchen and Bar is the newest eatery in Aptos. It’s located in the famous Bayview Hotel, in Aptos Village. The Bayview Hotel has hosted a number of restaurants in recent years, but Bella Vista is under distinct ownership and management. It first opened its doors in late February 2017, and it quickly […]

Garrett Jewelers in Aptos

Garrett Jewelers in the Seascape Village Shopping Center has been run by Yvonne and Jeff Garrett for over 18 years. Between the two of them, they have decades of experience in the jewelry business. They know quality jewelry when they see it, and that’s what you’ll find when you step inside Garrett Jewelers in Aptos. […]

Curves Aptos

Curves Aptos is more than just a fitness center – it’s a community of women united in the goal to live a happy, healthy and active lifestyle. A Curves membership is much different than just joining a gym. At Curves Aptos, members receive the help and support they need to reach their health and weight […]

Valencia Hall and Post Office

The Valencia Hall and Post Office are all that remain of the once thriving community of Valencia. Built circa 1884 by Frederick A. Hihn for his Valencia logging mill workers and their families.  Valencia Hall originally served as a community meeting place for dances, Sunday school, the Lyceum and Literary Society. In the 1920s ownership […]

Santa Cruz Small Business Development Center

The Santa Cruz Small Business Development Center is located on the campus of Cabrillo College. Nationwide, nearly every county in the United States has a Small Business Development Center, as they are a program of the Federal government’s Small Business Administration (SBA). Their goal is to provide high quality management and technical assistance for Santa […]

Persephone Restaurant

Persephone Restaurant in Aptos is located on Soquel Drive, across the street from the Rancho del Mar Shopping Center and next-door to Burger. It occupies the former location of Aptos Pizza, which shut its doors in 2014. Persephone Restaurant in Aptos is the result of over 15 years of work by Cori Goudge-Ayer and her […]

Thrive Natural Medicine

A lot of people – especially people in Aptos and the wider Santa Cruz area – are coming to realize that the current American medical system with its heavy emphasis on pharmaceutical solutions to common ailments is often not the best way to lead a genuinely healthy life. There’s a lot more to being healthy […]

Crocker Theater

The Crocker Theater is located on the campus of Cabrillo College.  It is part of the Cabrillo College Visual, Applied, and Performing Arts Complex, and it provides the highest quality performing arts center in Santa Cruz county. The theater seats 523 people when the orchestra pit is full, or 571 people without the orchestra pit. There’s […]

Seascape Village Fitness

Seascape Village Fitness is a family-owned and operated business located in the Seascape Village Shopping Center. This is not your typical gym or health club; rather, they are dedicated towards helping you identify and pursue your own personal path to a sustainable fitness regimen. They emphasize a team approach to help motivate you to regain and maintain […]

Golden Chiropractic – Aptos

Golden Chiropractic in Aptos is more than just a chiropractic office – it’s the place in town to go for treatment for a hurting body. Aptos is very much a lifestyle town, and these folks will help keep you in tip top shape to keep you surfing, hiking, biking, and wine tasting with the best […]